Filmmaker SS Rajamouli is travelling around the globe as he continues to promote his latest film RRR, which has already emerged as a big hit at the international box office. The movie is not just being celebrated by Indians worldwide, it has found many takers cutting across the barriers of culture and language.
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It came as a huge surprise for Rajamouli himself when the audience in the west took a shine to RRR. The film is being celebrated by general audiences and the big names of Hollywood alike. It has generated a huge fanfare and support which is a first for an Indian movie.
“India has a huge diaspora around the world, and I thought the film would do good wherever Indian audiences were. But then the reception started coming from Westerners. I didn’t expect any of this,” Rajamouli told Empire in a recent interview.
The filmmaker revealed what he thinks is the reason behind the monstrous success of the film: “RRR’s unapologetic action sequences; its unapologetic heroism.”
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Amid growing support for the film, RRR is also contesting for various top awards at the upcoming Academy Awards. As a boost in the arm, the movie also won the Best International Film award at the 50th Saturn Awards.
RRR released in Japan last week amid a lot of fanfare. Rajamouli and the film’s stars Jr NTR and Ram Charan have thrown their full weight behind the promotion there to give it a wide release. The film is said to be doing well at the box office in Japan.