'Khel Khel Mein' box office collection day 1: The Akshay Kumar-Taapsee Pannu starrer has lowest start among Independence Day releases; collects Rs 5 crore | – Times of India

‘Khel Khel Mein‘, directed by Mudassar Aziz and featuring a star-studded cast including Akshay Kumar, Taapsee Pannu, and Vaani Kapoor, stumbled at the box office with a mere Rs 5 crore on Independence Day. Released alongside Stree 2 and Vedaa, it fell behind as the least favored choice. With a long weekend ahead, the film is hoping to reach Rs 20 crore by Monday.
Khel Khel Mein initially sold more advance tickets than Vedaa, but Vedaa outperformed in spot bookings and had better showcasing due to its broader appeal.With Stree 2 dominating by over Rs 40 crore, Khel Khel Mein has been hit hardest by the Independence Day clash.

Akshay Kumar’s recent box office struggles have significantly affected how his films are perceived, making their commercial performance even more scrutinized. When audiences are aware of a film’s potential limitations, their critical assessment intensifies, impacting its success. Nowadays, content alone isn’t enough; anticipation and hype are crucial too.

The upcoming Jolly LLB 3 appears to be Akshay Kumar’s next film with significant hype and anticipation, likely marking his full box office comeback. He’s focusing on sequels to successful films and joining Maddock’s popular horror-comedy universe, which has a strong fan base. It seems the Khiladi is well aware of his strategy and how to navigate his career.